Residential & Commercial Plumbing · Tampa Bay & Zephyrhills, FL
01 · The "Before" Reality
Josh was paying Jennifer's agency $5,500 every single month, yet inbound call volume had been dead since February. Because Josh was dealing with a devastating personal tragedy and military TBI fatigue, nobody had noticed that Google had quietly paused their Local Services Ads (LSA) pending an updated master plumber license upload from Brian/Zack - meaning Bay 2 Bay was paying $5,500/month in agency fees for almost zero calls.
02 · Single Constraint Diagnosis
3-Way Operational Crisis Blocking Company Exit: 1. Dead Lead Flow Since February: Paying an outside marketing agency (Jennifer) $5,500/month while the phones stopped ringing because an expired plumbing license document froze their Google LSA account. 2. $62,000 in Uncollected Accounts Receivable in Housecall Pro: Including $31,476 past due and $21,371 over 90 days past due, plus 2,205 unclosed estimates ($18M in phantom pipeline noise) sitting in HCP. 3. No Standardized Pricebook in HCP: Tech RT Lawson was severely underpricing jobs from memory while Zack and Brian priced differently, eroding gross margin right when broker Vince needed clean financials to sell the company.
Stop bleeding $5,500/month to an agency that isn't checking basic account health. Bring Google Ads & LSA management in-house under Operations Manager Andres Pinto, fix the license verification, and run high-intent 24/7 emergency search ads at $33/day - saving $4,500/month ($54,000/year) in immediate cash burn.
03 · What Was Built in the Sprints
Operations Manager Andres Pinto audited the failing $5,500/month external ad agency (Jennifer), identified the expired trade-license verification blocking Google LSA, and built an in-house Google Ads 24/7 Emergency Plumbing Campaign from scratch on a controlled $33/day (~$1,000/month) budget while taking over the service@ website intake inbox.
04 · Real Rollout Friction & Course-Correction
Even getting the updated master plumber license and insurance certificates uploaded to Google LSA required chasing field plumbers Zack and Brian, who were under heavy personal stress (Zack's mother was hospitalized). Andres handled the agency transition tactfully, built the in-house $33/day Google Ads campaign himself so lead flow resumed immediately without waiting on LSA bureaucracy, and took over 100% of the service@ inbox triage.
05 · Before vs. After Operational Shift
| Operational Dimension | Before EdgeOS | After EdgeOS Install |
|---|---|---|
| Owner Involvement | Burned-out owner paying $5,500/mo to an agency with dead phones while trying to package the business for sale with broker Vince. | Andres runs Google Ads in-house ($33/day budget), manages the service@ inbox, and executes daily AR collections; Josh steps back from daily admin. |
| Workflow Execution | 2,205 unclosed estimates ($18M noise) in HCP; no pricebook; 19-page unreadable SOP drafts. | Slimmed 19-page drafts into 3 crisp 5-9 page Playbooks + built HCP Pricebook v1 & v2 with Zack + cleaned 2,205 stale estimates. |
| Visibility & Cadence | $62,000 in uncollected AR ($31,476 past due; $21,371 >90 days) sitting untouched in Housecall Pro. | Active AR Collection Campaign across all $62k uncollected invoices + Weekly Scorecard tracking Revenue, Estimates Closed, and AR Collected. |
06 · In Their Own Words
"Phones have basically been dead since February and I was paying Jennifer fifty-five hundred bucks a month while our license was expired on Google... In Housecall Pro we found sixty-two thousand dollars in uncollected invoices - thirty-one thousand past due and twenty-one thousand over ninety days - plus twenty-two hundred open estimates totaling eighteen million dollars that nobody ever closed out."
Additional Sprint Workstream 01
Additional Sprint Workstream 02
