Plumbing Leads in a Private Equity Market | Jason Jones, Bluefrog Plumbing + Drain
Guest: Jason Jones, owner, Bluefrog Plumbing + Drain of Gilbert (Gilbert, Arizona). Host: Cole Kline.
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Jason Jones owns Bluefrog Plumbing + Drain of Gilbert in Arizona. Most of his work comes from relationships: networking groups, the chamber, and showing up in the local community. He shares the KPIs on each tech's dashboard, how he audits jobs in the CRM, why he meets one on one with every tech each week, and the simple AI tools his team uses for job notes and lead replies.
Key takeaways
- Relationships and community presence can carry lead flow.
- Tech KPI dashboard: leads, conversion rate, average ticket, and Google reviews as a share of jobs.
- Audit completed jobs in the CRM for photos, video and clear notes.
- Weekly 1:1s with each tech cover the numbers and the company's values.
- AI helps with job notes and lead replies; it supports the plumber's judgment.
In their words
"We have KPI dashboards that everybody can look at."
Jason Jones
"...always content but never satisfied, maybe."
Jason Jones
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