Systems Behind a Painting Franchise | John Fecile, CertaPro Painters

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Summary

John Fecile has owned a CertaPro Painters franchise in western Chester County, Pennsylvania for ten years, after a career managing teams in corporate America. He tells Juan Pablo Gaxiola why he chose a franchise with a proven method and training for everyone he hires, how subcontracted painters let him flex with demand through the winter, and how a remote assistant runs work orders, customer follow-up and social posts. He also explains the trade-off of a franchise-wide software change and his plan to grow commercial work and build a business that is an attractive asset to sell.

Key takeaways

• A proven method and ongoing training were the reasons he chose a franchise.
• Subcontracted crews let a small business flex with seasonal demand.
• A remote assistant can own work orders, paint orders, follow-up and social posts.
• Big system changes trade speed for confidence in the result.
• Start planning the exit years ahead: grow the business into an asset a buyer would want.

In their words