Garage Door Leads From Meta and AI | Sam Fulbright, SCF Garage Doors

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Summary

Sam Fulbright spent years in the field before starting SCF Garage Doors in the Sacramento area, where his team services, installs and sells residential garage doors. He tells Cole Kline his core constraint is lead acquisition and the time to run it all, and how he narrowed his marketing to a focused plan after early lessons. He shares how detailed blog posts on specific repairs get picked up by AI tools, why he personally asks every customer for a Google review, and how he built out phone, CRM and handoff processes before bringing on his next hire.

Key takeaways

• Focus marketing on fewer channels you can manage well.
• Detailed posts on specific jobs can help AI search tools find you.
• Ask every customer for a review, in person, on site.
• Build the process (phones, CRM, handoffs) before the hire, so the role is repeatable.
• Treat problems as opportunities to learn.

In their words